Making Sense of Big Data and its Power

My journey through digital marketing

File:Big data cartoon t gregorius.jpg

Just about every move a person makes is collected as data. Paying with a rewards card, conducting online searches, and using social media are just a few of the ways in which data is collected about us everyday.

All of these sources feed what is called Big Data. According to Webopedia Big Data is “used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques.”

What does this really mean and what is it used for?

Getting to know your customers better through data has many pay offs. Today we are going to focus on marketing and how this data is used to better target customers.

One of the most basic ways this data can be used is through customization. Once a team has enough data they can predict what messages or products a…

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