Recipe Kit Subscription Service Gousto Raises $2M To Keep HelloFresh Out Of Its Kitchen


Gousto, the UK recipe kit subscription service that competes with Rocket Internet’s HelloFresh, and Housebites (post-pivot), has raised $2 million in new funding. The investment was led by London VC MMC Ventures, with participation from existing backers, including Angel CoFund.

Gousto says the additional capital will be used to further strengthen its product, and to “fast track” the business — a business that I would imagine is quite capital intensive. Subscribers are sent three recipes per-week along with the required fresh ingredients so that they can get busy in the kitchen. Scaling the delivery of perishable goods isn’t quite the same as moving around bits and bytes.

The startup first pitched for funding on the BBC show Dragons’ Den, only for the dragons to declare themselves out. Shortly afterwards, however, Gousto announced it had raised £500,000 from unnamed food industry folk and Angel CoFund. With today’s…

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