Report: To Settle With EU Regulators, Google Proposes To Link To 3 Competitors Every Time It Links To Itself


Google’s search results in Europe could soon look a bit different if a number of new reports about the company’s settlement with the European Union’s competition commission are correct. After a three-year investigation into its potentially anti-competitive practices, Google submitted its proposal for an agreement with the EU last week, but the details remained under wraps. According to reports from the Financial Times and The Wall Street Journal, however, Google’s proposal includes a number of changes to how it will do business (at least in the EU).

According to these reports, Google has offered to “make users clearly aware” when it is linking to its own specialized services and vertical search engines. Every time Google promotes one of its own links, it will also show “at least three links to rival, non-Google sites that have information relevant to a user’s query,” the Wall Street Journal’s Amir Efrati

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