Webcast from McKinsey: Big data in telecoms: Translating data into business value

Source: McKinsey

Data is at the heart of the IT revolution. But today the scale and scope of the changes brought about by so-called “big data” is at an inflection point. Increasingly sophisticated analytic methods and software tools break down growing data volumes to yield business indicators and support widespread business experimentation. We believe that the use of big data will become a key basis for competition in the telecom industry, helping companies to identify productivity opportunities and create disruptive new business models. This once-in-a-generation change requires creative and proactive organization leaders to determine how to use data to create value and compete in the marketplace.

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